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The Tipping Point : How little thing can make a big difference

By: Material type: TextTextPublication details: Little, Brown Book Group 30 Sep 2014 London, United KingdomDescription: 279 Pages Paperback 126 x 196 x 20mm | 260gISBN:
  • 0349113467
  • 9780349113463
DDC classification:
  • 302
Summary: 'A wonderful page-turner about a fascinating idea that should affect the way every thinking person thinks about the world around him' Michael Lewis In this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change.
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Current library Collection Call number Copy number Status Notes Date due Barcode Item holds
Senior Library Sociology & Economics Marketing 302 1 Available Sociology & Economics - Marketing 153001098
Total holds: 0

'A wonderful page-turner about a fascinating idea that should affect the way every thinking person thinks about the world around him' Michael Lewis

In this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change.

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